Sean Horlor

Communications Specialist


Professional Experience by Sector:


Finance and Real Estate
  • Identify and track industry issues and trend provide strategic advice to executive officers, presidents, senior officers and board of directors.
  • Create and oversee production of marketing materials, including websites, press releases, manuals, newsletters, brochures and opinion editorials.
  • Media monitoring and analysis, policy analysis and project management
  • Manage province-wide public opinion research.
  • Copy writing for international, award-winning ad campaign.

Technology
  • Liaise with company executives to develop government relations strategy for Vancouver Island business park.
  • Create and manage production of media campaign and obtain buy-in from other businesses in the area.
  • Media coaching for company executives.
  • Media relations, including generating and monitoring local television, radio and print coverage.

Government
  • Advised and liaised with senior government and private-sector officials to develop customized communications materials for Premier Gordon Campbell.
  • Advised and liaised with senior government and private-sector officials to develop customized communications materials for Small Business and Economic Development Minister John Les, MLA for Chilliwack-Sumas and other Ministry Executives.





Tourism
  • Develop and manage website copy for regional social media tourism platform.
  • Develop and manage website copy for regional business listing site.






Television & Film
  • Create marketing materials, including website copy, media backgrounder copy, show summaries and network pitches.
  • Create and maintain social media plan, including presence on YouTube, Twitter, Facebook and Flickr.
  • Publicity, including media plan, media outreach, media monitoring and general promotion.
  • Creative direction for promotional photography.




Health

  • Identify and track industry hot topics for regional health services provider.
  • Generate special interest health articles for external media and internal newsletter.